Lunch Now Served at 7AM 1

I drove through my hometown yesterday and saw a Taco Bell sign: “Lunch now served at 7AM”.

Why did it take this Taco Bell so long to figure out that some lunch breaks are at 7 AM, not to mention the fact that some people like tacos and chalupas for breakfast?

We live in a day of blurred boundaries.

Things shift. Things change. Structures adjust. The taco shells must now be ready to go at the crack of dawn. Eggs alone are not sufficient.

When I read this announcement, I could not help but think of the fact that the Church in the West still has not understood that the lines between home and abroad blurred a long time ago. We do not have to cross the ocean to meet someone from an unreached people group from Asia, Africa, or South/Middle America. Cross cultural work is here and there.

When will our missiology, structures, organizations, and strategies shift?

This Taco Bell was late to the game with their service. We have something much more valuable, but we’re still serving lunch at noon.